We make campaigns for the profit of the brand, not the image of our agency
We care about long-term partnerships with clients.
We work in brand teams
We have a strong strategic team and tools
We produce all our ideas in-house
We have SOME specialists in each brand team
We have our own photo-video studio
We’re not a company, we’re a family
We build our campaings on experience and common sense. We care not only about the creative side of things, but also think about our brands strategically. We are a team capable of both coming up with ideas, and producing them and effectively spreading them in the digital environment.
For mBank, we created a new long-term communication concept to strenghten its positioning of simple and mobile bank, which brings its clients innovative and practical solutions, so that they gain maximum advantages from their bank while spending the least amount of time possible dealing with it. First product campaigns for the bank's revolutionary products were created under the new claim Life in the first place.
Aperol flooded Prague with Italian classics
Our goal was to launch the Aperol Spritz brand on the Czech market mainly targetting Prague region and to introduce the preparation of the drink and its Italian origin. Another priority was that potential customers directly try out the refreshing drink. The target group were young active people interested in culture, sport, experience and travelling.
The Prague airport helps milions of tourists discover the world. To secure comfort and safety for them, the airport needs thousands of employees. From strategy to the creative idea, we created a complex communication which included an external recruitment campaign as well as internal retention activites. All of this was realized through an in-house production.
Thanks to our strategy, the premium cognac brand Rémy Martin was connected to classical music, where we found a large overlap with the product's target group.
The campaign aimed to introduce a new product of Active24 registrar. Since the budget for the campaign was minimal, we advised the client to abandon ordinary means and raise click-through rate of the requested banner campaign using a remarkable viral teaser. The results were extreme.
For the Prague Airport, the CzechTourism agency, the Prague City Tourism and the Central Bohemia tourist trade office, we prepared a creative treatment of an advertising campaign in New York. It was deployed during Christmas time on the frequented 5th Avenue metro station near the Rockefeller Center and supplemented by thousands of frames in metro trains. The campaign aimed to present Prague and Central Bohemia to the american market as an attractive destination and support tourism from USA.
21 yrs in advertising. 11 yrs with Loosers. 28 Loosers in the team. 37 ad awards from around the world. 1 dog. 5 cats. 22 bonsai trees. 5 unique collections–art, historic bikes, post-war furniture, Meopta cameras, Tesla radios. 12 interiors designed. Countless great friends and colleagues.
5 yrs of craft printing. 24 yrs in advertising, 58 658 hrs of hard and honest art director's work, 10 yrs with Loosers, 2 hrs of exercise+3 litres of water per day. 1 Moto Guzzi café racer, 1 bike, 2 dogs, 1 big loving family, travelling for inspiration, endless will to do things precisely
In advertising since time immemorial. Looser from the beginning. Given awards by ad juries. Raised by Prague bars. Regular swimmer. Occasional mountaineer. Analogue photographer. Old car lover. Nusle patriot. Enthusiastic father.
19 yrs in advertising, media and marketing. 8 yrs with Loosers. Enthusiasm for functional strategies, apt insights and resourceful creativity. Keen on adventurous travelling, high mountains, appetizing food and good design.
Loosers he got a chance in Loosers, and he used it fully. He is fond of contemporary design. He loves art. He takes analogue photos onth streets. He often goes to regions where he gets unchained. Boycotts Facebook. Supplies Instagram. He likes cheeky things. That's why he works at Loosers.
27 yrs in advertising. 6 agencies, 4 agencies account manager, 2 agencies production. 10 TV spots. 160 samplings. 222 events. 37 yrs of active sport.