Having an agency for show or for results? There’s a difference Cooperating with clients for months or for years? There’s a difference Clients only knowing the Account Manager or the entire team? There’s a difference Preparing the campaign brief or the entire strategy? There’s a difference Only creating a campaign or completely bringing it to life? There’s a difference Procrastinating or profiting with social media? There’s a difference Renting an atelier or using your own? There’s a difference Working as a team or working then going for drinks as a team. There’s a difference. Small things.
Big difference.

We make campaigns for the profit of the brand, not the image of our agency

We care about long-term partnerships with clients.

We work in brand teams

We have a strong strategic team and tools

We produce all our ideas in-house

We have SOME specialists in each brand team

We have our own photo-video studio

We’re not a company, we’re a family

   

Creative agency

We're not a small agency!

We build our campaings on experience and common sense. We care not only about the creative side of things, but also think about our brands strategically. We are a team capable of both coming up with ideas, and producing them and effectively spreading them in the digital environment.

Loosers DNA

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​mBank has put the lives of its clients in the first place

For mBank, we created a new long-term communication concept to strenghten its positioning of simple and mobile bank, which brings its clients innovative and practical solutions, so that they gain maximum advantages from their bank while spending the least amount of time possible dealing with it. First product campaigns for the bank's revolutionary products were created under the new claim Life in the first place.

mBank | Life in the first place

Campaign detail
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Aperol flooded Prague with Italian classics

Aperol flooded Prague with Italian classics 

Our goal was to launch the Aperol Spritz brand on the Czech market mainly targetting Prague region and to introduce the preparation of the drink and its Italian origin. Another priority was that potential customers directly try out the refreshing drink. The target group were young active people interested in culture, sport, experience and travelling. 

Aperol Spritz | Summer cinema

Campaign detail
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​Discover the world and advantages of working at the airport

The Prague airport helps milions of tourists discover the world. To secure comfort and safety for them, the airport needs thousands of employees. From strategy to the creative idea, we created a complex communication which included an external recruitment campaign as well as internal retention activites. All of this was realized through an in-house production.

Prague Airport - Working at the airport takes off

Campaign detail
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Lovers of classical music enjoyed a concert of taste and a symhpony of experiences

Thanks to our strategy, the premium cognac brand Rémy Martin was connected to classical music, where we found a large overlap with the product's target group.

Rémy Martin. An experience distinctive by an octave

Campaign detail
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Active 24 reached maximum results with minimum resources

The campaign aimed to introduce a new product of Active24 registrar. Since the budget for the campaign was minimal, we advised the client to abandon ordinary means and raise click-through rate of the requested banner campaign using a remarkable viral teaser. The results were extreme.

SuperVaclav rolled over Czechia

Campaign detail
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10 milion Americans invited to Prague. Unconventionally.

Campaign detail

Portfolio

We chose Loosers for their ability to come up with compelling and creative ideas for complex briefs. We enjoy their unconventional way of thinking.

Tereza Fronkova, Head of marketing CZ SK mBank

We started cooperating with Loosers in 2018. They eventually became a wider part of our marketing team, which is in charge of the Prague Airport brands. What we appreciate about our cooperation is their strategic and constructive attitude to projects, spiced up with creative ideas.

Mgr. Jakub Puchalsky, Chief Executive of marketing, communications and customer experience, Prague Airport Inc.

We've had plenty of fun with Loosers since 2014. From producing the video and creative idea for the international campaign "Like a scene from a film" to the stylish OOH campaign in the centre of Manhattan, New York, which reached milions of people. Loosers represent more than an agency, they represent a lifetime friendship.

Jiri Duzar, Assistant Director | Digital & strategy manager Czech Tourism

Loosers are a bunch of people who always come up with fresh and unconventional ideas. They are people who listen, who strive to always surprise clients and bring them more and more ideas and improvements. It's a joy to work with them and we look forward to every cooperation.

Hana Kovarova, Head of Brand Strategy & Communication Raiffeisenbank

References

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Iva Bízová

Creative CEO

20 yrs in advertising. 10 yrs with Loosers. 28 Loosers in the team. 35 ad awards from around the world. 1 dog. 4 cats. 19 bonsai trees. 5 unique collections–art, historic bikes, post-war furniture, Meopta cameras, Tesla radios. 12 interiors designed. Countless great friends and colleagues.

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Helena Šídová

Creative Group Head

5 yrs of craft printing. 23 yrs in advertising, 58 658 hrs of hard and honest art director's work, 10 yrs with Loosers, 2 hrs of exercise+3 litres of water per day. 1 Moto Guzzi café racer, 1 bike, 2 dogs, 1 big loving family, travelling for inspiration, endless will to do things precisely

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Pavel Bureš

Creative Group Head

In advertising since time immemorial. Looser from the beginning. Given awards by ad juries. Raised by Prague bars. Regular swimmer. Occasional mountaineer. Analogue photographer. Old car lover. Nusle patriot. Enthusiastic father.

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Jakub Kesl

Project Director

18 yrs in advertising, media and marketing. 7 yrs with Loosers. Enthusiasm for functional strategies, apt insights and resourceful creativity. Keen on adventurous travelling, high mountains, appetizing food and good design.

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Petr Bucha

Creative Director

25 yrs in advertising. Louskacek, Palicka, Buben, Cresta, Cannes Shortlist etc. Effie as well. Member of ADC Czech & FSV UK graduate. Clients of all kinds. Football & films selectively. Plays & watches. Movies only the latter. Avocado or nothing!

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Magdalena Haltuchová

Production Director

27 yrs in advertising. 6 agencies, 4 agencies account manager, 2 agencies production. 10 TV spots. 160 samplings. 222 events. 37 yrs of active sport.

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