For mBank, we created a new long-term communication concept to strenghten its positioning of simple and mobile bank, which brings its clients innovative and practical solutions, so that they gain maximum advantages from their bank while spending the least amount of time possible dealing with it. First product campaigns for the bank's revolutionary products were created under the new claim Life in the first place.
The first and most obvious change is the bank's new visual style - simple, illustrated in brand colours. The key reason was to bring mBank's distinctive branding back and underline its main values - simplicity and mobility. That's why the entire communication was created in a modern and minimalistic way, which allowed flexibility in storytelling and clearly distinguished mBank from its rivals.
We secure 360° communication for mBank. We participate in the developement of their communication strategy, provide creative solutions for ATL and BTL (both acquisition and retention), supervise digital communications. We produce the campaigns in our in-house team. Eallin studio is in charge of the animation.