There is a difference between a cooperation taking forever and lasting forever.

We care about long-term partnerships with clients.

Creative agency


The black sheep of Czech advertising

Imagine that in times of a growing crisis, you decide to set up an advertising agency and call it Loosers... That's exactly what three friends and creatives did in 2009. Iva Bizova, Helena Sidova and Pavel Bures. They instantly became the black sheep of Czech advertising. From the very first day, they were creating exceptional projects which resonated with recipients both at home and abroad. Any time somebody wanted an unconventional campaign that would attract attention, they called Loosers. Their response was courage, enthusiasm and clever ideas. That's what you can expect from Loosers today.

Agency DNA


Serious innovator.
Professional rebel.

No less rebellion. More professionality. Flawless project management, strong digital background and 100% in-house campaign production. Loosers now work for large international brands as well as regional clients and challengers. They realize large campaigns as well as smaller projects. And there is still punk blood circling in their veins. Because Loosers will never be like the others. They've always been following their motto Small Things. Big Difference.

Loosers think outside the box. And if there is no box, they simply make a new one.

Radovan Kustek, Digital Communications Manager ČSOB

If you are looking for an agency which will seek new challenges for you and your brand while being a partner, Loosers is the right choice. You can look forward to strong creative concepts, as well as pleasant cooperation.

Zuzana Dobesova, Marketing Communication Manager| Microsoft Czech Republic

Loosers created and produced the European-wide Friskies campaign. From drafts to realization. What I admire about them are good ideas, excellent involvement and positive attitude during the whole process. I am very satisfied with the result.

Veronika Drbohlavova | Friskies | Brand manager Nestlé Czech

We've cooperated with Loosers on creatives for the PALLADIUM shopping center for more than 9 years. Their drafts of year-round campaigns always convinced us that we work with the right agency. We appreciate that they have a clear vision of what the visuals should aim for, but are open to our counter-ideas. Every day, we appreciate their focus on detail, compliance with deadlines and pleasant communication.

Karolína Peterkova, Marketing manager | PALLADIUM / Property Solutions


We are based at an address where creativity has been at home for nearly 100 years

With us, campaigns practically create themselves. We are inspired by the beautiful space of the former sculptor’s studio and plasterer’s workshop of the Halman brothers, which arose in the 1920s in the courtyard of a Vinohrady apartment building just a few steps from Náměstí Jiřího z Poděbrad. Following the renovation, the artistically conceived space was supplemented with pieces of designer furniture and a long-term exhibition of contemporary Czech art from the Koojon collection.

Loosers + Palladium 12 years
Loosers + Vinolok 11 years
Loosers + ČSOB 10 years
Loosers + Pe-Po 9 years
Loosers + Holba 6 years
Loosers + Nestlé 6 years
Loosers + Cambridge Weight Plan 5 years
Loosers + mBank 5 years
Loosers + Škoda Auto 4 years
Loosers + Letiště Praha 4 years
Loosers + Pivovary Staropramen 3 years
Loosers + Teva Pharmaceuticals 3 years

Long-term partnerships


For the Loosers team, we choose people exceptional both profesionally and personally. In turn, we create an exceptional environment for them.

Iva Bizova | LOOSERS | Creative CEO

That's why our mechanisms are set in a way that Loosers don't need to spend nights and weekends at work, but rather have their own private life. That's why we support and finance their education and growth.

Pavel Bureš | LOOSERS | Creative Group Head

That's why we reside in a beautiful industrial space in Prague's Vinohrady district. That's why we work with the newest technology and have our own photo-video studio.

Helena Sidova | LOOSERS | Creative Group Head

That's why Loosers financially support sport and culture. That's why we have other individually tailored benefits. Because Loosers are individuals who create an exceptional team.

Jakub Kesl | LOOSERS | Project Director

Company culture

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Iva Bízová

Creative CEO

23 years in advertising. 13 years with Loosers. 40 advertising awards from around the world. Dozens of bred talents in the Farm program. 1 unique collection of contemporary art KOOJON. 12 designed interiors. 1 dog. 5 cats. Countless fantastic friends and colleagues.

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Helena Šídová

Creative Group Head

26 years in advertising, 13 years in Loosers, lots of ideas, endless hours spent on graphic work, countless hours of exercise, hundreds of kilometers on the bike. 2 dogs. 2 bikes. Pure joy on trips. Desire to explore new countries. An endless will to do things precisely.

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Pavel Bureš

Creative Group Head

In advertising since time immemorial. Looser from the beginning. Given awards by ad juries. Raised by Prague bars. Regular swimmer. Occasional mountaineer. Analogue photographer. Old car lover. Nusle patriot. Enthusiastic father.

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Magdalena Haltuchová

Production Director

30 years in advertising. 6 agencies, 4 agencies account manager, 2 agencies production. 10 TV spots. 160 samplings. 222 events. 39 years of active sport.

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Jakub Kesl

Project Director

21 years in advertising, media and marketing. 10 years with Loosers. Enthusiasm for functional strategies, apt insights and resourceful creativity. Keen on adventurous travelling, high mountains, appetizing food and good design.

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Jiřina Moťková

Financial Director

Thousands of contracts, hundreds of thousands of issued and received invoices. Five years at Loosers and a total of 32 years in the world of finance and accounting. She likes to leave her office desk to do yoga, ski or bike, and she even likes more to disappear to foreign countries.



We grow healthily



Great creative work is even better when it’s backed by a good strategy. And a strategy is good only when it’s based on high-quality customer and brand data and reveals real insights.

Therefore, we at Loosers developed CIDER, a strategic tool that enables us to clearly identify the necessary data on the part of the customer and brand.


Farm! We cultivate talent

Loosers Farm is a unique internship programme in which you will get the opportunity to experience working in a creative agency. Don’t worry, you definitely will not be making coffee for anyone at Loosers... Dozens of young people have passed through our farm. Today they are managers of multinational companies, heads of creative or strategic departments of agencies and successful art directors and copywriters.


Koojon. Art selected with savvy

At Loosers, we’re fans of art. We therefore decided to invest in promising artists. The KOOJON collection is an ongoing curated reflection of current trends in contemporary art. It follows and supports emerging Czech and Slovak artists over the long term. The purpose of KOOJON is to be a functional platform that goes beyond the traditional perception of the concept of a “collection” and to contribute to making contemporary visual art accessible to the general public through its activities.



We're always on the hunt for talented, hard-working and realiable individuals. Do you want to join us?