ŠKODA AUTO | HR campaign Kvasiny
Case study
We stocked Skoda up with new employees
The goal of the HR campaign "Enter the Skoda" was to raise interest in working in the newly built plant of Skoda Auto in Kvasiny. In the successful, several years long campaign, we alternated a series of visuals, which used details of Skoda Superb car to iconographically communicate 7 main benefits of working in Kvasiny
The concert of benefits also resonated in schools
Apart from big launch ATL, BTL and digital campaign, we also provided the client with a creative solution and production of a roadshow around Czech high schools and vocational schools. These were guided by rappers, whose lyrics were based on benefits of working at Skoda Auto.
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