HOLBA | Holbaci Seraci
Case study
Our WoM campaign turned beer drinkers into brand ambassadors
In 2015, we created a concept of summer branded entertainment campaign Holbaci Seraci for the Holba brewery. The goal was to create a base of ambassadors and defenders of the brand and create a positive WoM about Holba beer in the region. We'd known Holba was a lovebrand for many locals. Our target was to deepen this relationship and welcome Holba drinkers in the brewery. Not only long-year supporters were invited though, but also new customers and enthusiasts, who we aimed to turn into ambassadors as well.
Loosers arranged the campaign from A to Z
Event activation was supported in ATL, BTL and digital. Every weekend we created a video which we shared with other fans on social media. Apart from the creative idea and in-house production, we also designed Holba´s media strategy. The campaign combined OOH formats, on-trade, digital tools, sponsoring on social media, radio spots, interviews on local radio stations and digital PR.
Loosers arranged the campaign from A to Z
Event activation was supported in ATL, BTL and digital. Every weekend we created a video which we shared with other fans on social media. Apart from the creative idea and in-house production, we also designed Holba´s media strategy. The campaign combined OOH formats, on-trade, digital tools, sponsoring on social media, radio spots, interviews on local radio stations and digital PR.
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